Tipalti and CAKE Partnership Offer One Stop Analytics and Payment Solution

Tipalti, the leading provider of online mass payments solutions has announced a partnership with CAKE, a platform that enables real time campaign tracking for advertisers. Rolled out during the ad:tech Conference in San Francisco, the new platform offers CAKE customers a fully integrated platform that will not only allow them to better manage their campaign but also manage payments with Tipalti's renowned payment management system ensuring efficient and secure transactions.

CAKE is a platform that provides advertisers with real time analytics solutions, and like Tipalti, it is an SaaS platform enabling smoother integration with the customer's existing system. In an increasingly competitive and fast moving digital marketplace advertisers need to know where their money is being spent and how the expenditure translates into viable investments. CAKE monitors changing patters in the customers' web traffic and provides detailed instant analysis through its analytics platform. Customers are then able to use the data provided to target the markets more effectively. 

The partnership with Tipalti offers existing CAKE customers accustomed to the platform's array of online marketing analytics tools, a similar design with comprehensive capabilities in mass online payment management. The integrated features include additional payment reporting and analytic capabilities linked to existing features to create performance based payment instructions. 

We're proud to work with CAKE to offer networks a truly comprehensive solution to managing global affiliates. With CAKE's industry-leading campaign management tools and Tipalti's integrated global payment functions, brands, affiliate network managers  and advertisers finally have a way to manage all facets of a global operation. - Chen Amit, Tipalti co-founder and CEO.

Payment instructions automatically captured by the Tipalti system scans those payments to ensure they are not made out to blacklisted payees, ensuring transactions are made securely and in compliance with appropriate regulations. Publishers and affiliates are thus better served with an optimal payment method suited to their country of residence and currency. The seamlessly integrated system frees up accounting resources for payers who can then focus on other activities, and thus eliminating labour-intensive tasks such as invoice reconciliation and processing tax forms. 

Tipalti has grown from strength to strength since it was launched in Spring of 2011, responsible for the managing of millions of dollars worth of payments each month in over 190 different countries. It has also secured an array of leading names as its customers including Article One Partners, the crowdsourced global patent research platform. The partnership with CAKE seals it reputation as a unique system of mass online payment management.

Image Credit; Anise Smith